Companies like coca-cola and geico have formed ________, typically led by a senior marketing executive and made up of experts from across the organization, whose purpose is to collect and analyze customer and market information from a wide variety of sources in order to identify and act upon new market opportunities.
I think the answer is: Companies like coca-cola and geico have formed customer insights teams. Teams like that make researches to find out human trends and behaviors. It helps to improve quality of production and customer services.
